Edwin is the Founder and Head Coach of Winning Coaching. They empower clients through Life Coaching to unleash the best version of themselves.
As a corporate trainer and consultant, he has catered to some of the top companies in the Philippines like Toyota, BPI, Nestle, Jollibee, Intel, Metrobank, Smart Communications & retail giant SM Super Malls among others.
Having started as a Life Coach in 2008, he developed his practice as a certified Neuro-Linguistic Programming practitioner. He conducts Life Coaching sessions for companies, public seminars and individual clients.
He has helped thousands of clients overcome career dilemmas, life dilemmas, anxieties, depression, self-harm, trauma, phobia, bullying, abuse, toxic relationships, and more. He is the co-creator of the Skyrocket: The 60-day Goal Fulfillment program where participants go for their professional and personal goals. He leads a team of Life Coaches with a big dream of Filipinos Coaching Leaders Globally through Skyrocket Mastermind Program.
An Electrical Engineer from the University of the Philippines, Diliman, he is also an alumnus of the Asian Institute of Management (AIM) in Makati, Philippines.
He is an Adjunct Professor and Executive Life Coach for AIM’s various Courses and Programs.
He is the author of “You Can Be Happy Again – Breakthrough Tips from a Life Coach” launched at the Manila International Book Fair. He served as Pastoral Ministry Head at The Feast, a Catholic Community led by Bro. Bo Sanchez.
In his free time, he and his wife Rezza Custodio-Soriano enjoy spending time in nature while car camping.
They live in Taguig City, Philippines with their five rescued cats.